Brant founded SHAMAN Organic Chocolates to help create direct support for the Huichol people. 100% of their profits go back to help Huichol villages.
Brant Secunda’s initiation into the Huichol native tribe was a five-day vision quest, a period of isolation in the wilderness without food and water, in a sacred cave in the Huichol Sierras known to the Huichols as the Cave of Grandmother Growth.
Other rites of passage included capturing and releasing a wild rattlesnake with his bare hands to face his fear of death, enduring a fourteen month fruit fast to enhance his sensitivity to the natural world, and surviving a nine-day vision quest so that he may, according to Huichol cosmology, learn the language of the gods. The nine-day vision quest, considered lengthy by Huichol standards, along with several other five-day vision quests, helped to establish him as a respected initiate within the Huichol nation.